Programs

EXECUTIVE PROGRAM IN DIGITAL MEDIA MARKETING

Course Duration: 3 Months | Sessions: Sundays Only (72 Hours) | Course Fees: Rs.30,000


This is an ideal course for you, if you are new to digital marketing. We will introduce you to wide range of digital marketing and various e-commerce tools. This intensive course has been designed for marketing professionals or those who are new to the digital media, to give a razor edge in the competitive corporate domain.

It will be a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand's digital marketing strategy. This course will also demystify the technical jargon commonly used in digital media marketing... all in a Simple, easy to understand way. The course curriculum is designed by the top digital marketers of our country, as per current industry requirements.


INTRODUCTION TO DIGITAL MEDIA MARKETING
1. Setting the Scene
2. Planning & Strategy
3. Gathering Data
4. Website Design and Usability
5. Tracking & Measurement
6. Testing in Digital Marketing
7. Creative Considerations
8. The Digital Marketing Toolkit
SEARCH ENGINE MARKETING
1. Understand the various aspects of Search      Engine Marketing
2. Understand the entire cycle of lead generation      & tracking
3. Be able to single-handedly run a search      campaign right from keyword research to      optimization
 
 
 


SOCIAL MEDIA MARKETING
1. Examples of good/bad use of social media & online PR
2. Planning online PR and social media
3. Objectives & Metrics
4. Research & Mapping
5. Tools, Tactics, Targets & Teams
6. Developing Strategy
7. Online reputation management
EMAIL MARKETING
1. Lists, Segment, Target, Subject Lines, Triggered emails, Frequency, Design
2. Email Analytics, KRAs
3. How Email works
4. Spam junk and phishing
5. Best practices, mobile readiness, design guides, legal aspects and spam laws
 


MOBILE MARKETING
1. Mobile Advertising Ecosystem
2. Mobile Advertising Market in India
3. Strategic Framework
4. Advertising Options - Creative & Media, Measurement
5. Monitoring and Impact Evaluation
 
DIGITAL DATA ANALYTICS
1. Introduction to Web Analytics
2. In-Page Web Analytics
3. Offsite Web Analytics
4. Multi-channel Analytics
5. Other Analytics
6. Developing Strategy
7. Online reputation management

LIVE PROJECT EXECUTION




For More Information Contact:

Ms. Anjali

Tel: +91 22 2282 6122, 6527 0201, 6527 0201



Note:
  • These Courses are not affiliated to AICTE.