Programs

CERTIFICATE IN DIGITAL MARKETING

Course Duration: 72 hours | Sessions: 5 pm to 8 pm and 10 am to 1 pm | Course Fees: Rs.30,000


This programme is designed for those who are new to Digital Marketing. It will introduce you to a wide range of digital marketing and ecommerce staples. This course will also demystify the technical jargon commonly used in digital marketing


MODULE TOPIC
1. Introduction
Concept of Marketing and Communications
Digital Medium & Framework
SWOT Analysis of Digital Medium
2. Website
Types of Websites
Understanding of Target Group
Content & Communication Strategy
Sitemapping & Information Architecture
Wireframing
Website Development Process
Content Management Systems - Basics
Practice & Project
3. Search Marketing
Search Concepts
Search Engine Optimisation (On Page & Off Page)
Search Engine Marketing
4. Online Advertising
Concepts and Terminology
Contextual & Local Campaigns
Ad Networks
Media Planning
Monitoring of Campaigns
Practice & Project
5. Social Media
Evolution of Social Media
Social Networking Websites
Engagement Strategy
Advertising on Social Media
Listening
Tools used in Social Media
Online Reputation Management
Social CRM
Practice & Project
6. Analytics
Use of Tools
Web Analytics
Marketing Automation and Campaign Management Concepts
Social Media Analysis
7. Mobile Marketing
Mobile Sites
Responsive Websites
Applications
Use of QR Codes
Augmented Reality
Case Studies
8. Integrated Marketing Communications
The Overall Picture
Digital Strategy
Final Project



Note:
  • These Courses are not affiliated to AICTE.